Being creative is a key element in advertising. Successful advertisements do not simply state that this is what we have for sale and then describe the elements within the product (although a lot of unsuccessful adverts do this).   Instead they are masterpieces of creativity which focus primarily on gaining and holding attention.

Thus advertising is not about announcing what is for sale or simply saying there is a discount. It is about creating an interest long before the product is revealed.

What follows is a quick summary of the approach we recommend. 

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