We’ve created a website with over 6,000,000 page views a year.
But still we believe numbers are not everything.
Broadly speaking there are three types of web pages
- Web pages that are part of your website which customers and potential customers can come to, in order to read about your products and services. This web page that you are currently reading is one such page.
- Landing pages, which are also web pages and which can be housed on your normal website are slightly different as they are designed as the page to which you send a potential customer once he or she has read an email you’ve sent out. Thus the ideal route is Email to Landing page to Order. In this sequence the Landing Page often deals with the features surrounding a single product.
- Blogs. These are a special type of website that is designed to be a place where you regularly put up background information, ideas, thoughts, reviews and articles...
One of the most common issues we face are websites and landing pages which receive large numbers of visits from potential customers, but which then don’t convert these visitors into customers.
Indeed many firms find that they only convert one visitor in every 100 to their website or blog into a customer. Schools.co.uk thus not only has programmes to increase the number of visits you get to your website, but also a programme to ensure that more of these visitors start buying from you.
We also run a constant research programme with the aim not only of building audiences, but also of finding out why one approach works and another does not. This programme includes a range of websites of various sizes including one that attracts over 5 million page views a year.