To sell via email you need three things.
First off you need a list of the schools you want to reach, and here you will find that school lists come in two varieties.
At the more basic end there are the generic email lists which takes the email to the school office, rather than to an individual teacher or manager.
The more effective alternative are the email addresses that teachers and managers are given in the school which allow you to email them directly.
Schools.co.uk has databases of both types of email addresses. With all addresses, we can undertake emailing campaigns for you. With the generic addresses we can also supply you with a list so that you can undertake the emailing yourself.
Next you need a means of transmission.
This can be more complex than it sounds, because it is not unknown for bulk senders of emails who are not recognised by major transmitters of emails (Microsoft is one such) to have all their emailings completely blocked. What’s more, since the organisations that “police” emails in this way are answerable to no one, communicating with them and asking to be unblocked can be very hard going.
You can, of course, use a third party to undertake the mailing, be it companies that exist just for this purpose or companies like Schools.co.uk that undertake this process just for their customers. Or you can buy appropriate software and undertake the process yourself. But beware, some companies simply won’t send emails to addresses such as “office@”
Third you need a way of getting your email read.
In short you need a way of getting the email through and then stopping teachers and others in schools from hitting the delete button as soon as your advert comes in.
This can be quite an issue, and it is something that Schools.co.uk has been researching for many years. We are happy to share our knowledge with you, whether you are a customer of ours or not!
Huge amounts of research have been done on how this can be achieved, but the overwhelming number of companies that promote themselves via email don’t use such approaches - which, of course, is a great advantage to those companies that do use the more successful approach.
Our advice is simple and twofold. First, 99% of emails that you will see are not written by people who understand how to make email marketing work, and therefore should not be copied.
Second, the answers are not common sense.
Schools.co.uk works in all three areas (devising emailing lists, building delivery systems, and ensuring that emails are read) and is happy to discuss any of these points and to tell you exactly what we do, without obligation.
To see an example of an email written for mailing to schools and a commentary on why the style and approach is as it is please click on the link: Email copy - example.
You can buy our database of school generic addresses for your own multiple re-use for £59.95.
If you wish Schools.co.uk can send these emails out for you. The prices are:
The full list of primary and secondary schools
- To email the full list of primary and secondary schools with a text only email: £349
- To email the full list of primary and secondary schools with a designed HTML email: £399
Primary schools only
- To email the list of primary schools, with a text only email: £249
- To email the list of primary schools, with a designed HTML email: £299
Secondary schools, nursery schools and special schools
- To email the list of secondary schools, with a text only email £75
- To email the list of secondary schools with a designed HTML email: £99
- To email the list of nursery schools, with a text only email £75
- To email the list of nursery schools with a designed HTML email: £99
- Emails to special schools are charged at the secondary school rate.
For personal email addresses we do not release our lists but will undertake the mailing for you. You can rent any of our secondary school lists (eg all secondary school maths teachers) for £75 including transmission.
For primary heads or deputy heads (of which there are about 15,000 in each case) the cost is £350 per list. Other smaller lists (for example, 6700 literacy co-ordinators) are £75 per list.
Alternatively you can book into four emails spread across four months for just £195 (secondary only) or £249 (primary only or primary and secondary). Full details of this programme are given here.
For more details on our lists and numbers please click on the link: Email lists